Marketing Blog

Aug 01

Dating Factory Reports

Every webmaster knows that Google Analytics provides us with very detailed and useful statistics reporting – it can answer almost every query about your sites performance. Recently, Google Analytics has added mobile reporting and now helps you to track and enhance your SEO. Combined with Dating Factory’s in house reporting suite, you can have a complete understanding about your sites’ performance. more…

Jul 26

Submitting Your Site to Search Engines. Bing

Not surprisingly Google is the leading used search engine, and continues to grow in popularity every year. More than 80% of the USA internet surfers and about 90% of them in Europe use Google as their default search engine. This of course dictates the market for SEO articles and products being most of all adjusted to Google, but we should always remember that there other search engines out there. more…

Jul 13

Paid VS natural traffic. Pros and cons.

One of the most frequent questions we get is “Okay, my site is now ready, how do I get traffic?” If you are a site owner and need to drive visitors to your site, there are two most popular and obvious ways of doing it: Pay Per Click (PPC) Marketing and Search Engine Optimization (SEO). There are pros and cons of using both of these marketing techniques. more…

Jul 10

Benefits of true white labeling

What is white labeling? How is it different from directing traffic to affiliate networks and brands? What do I get as a white label dating site owner? These are the questions we get on a daily basis, so we decided to answer them all in this week’s blog article. more…

Jul 02

The Search Engine Optimization (SEO) and Mobile reports in Google Analytics

In addition to our previous post, I’d like to highlight another great tool Google offers for free.

Many of you may have already noticed a new feature in your Google Analytics accounts – a set of reports called “Search Engine Optimization”. more…

Jun 13

Make visitors stay on your white label dating site

We have spoken about how to make your dating site more “search engine friendly” here.

Now it is time to discuss what you could do to make visitors stay on your sites longer. The longer a visitor stays on your page, the more likely they will register, buy a subscription or at least bookmark your site and come back one day. more…

May 31

Google Penguin algorithm

The new algorithm called Google Penguin was announced on 24.04.2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, as well as others. more…

Mar 13

Add your dating sites to Google Webmaster tools

I doubt that anyone can have too much information about their dating sites’ performance. We at Dating Factory are working to give you all the reports and information possible, but it is also worth using third party tracking facilities for better SEO experience.

Do you want to see how search engine bots see your dating site? Do you want to know what errors they encounter in your site maps or robots.txt files? If the answer is yes you need to start using the specialist SEO software that will allow you analyze your dating site and advise about the opportunities you maybe missing out. more…

Feb 16

The power of cross-selling

Cross-selling can be a powerful tool if it’s done correctly. By advertising the two separate but relevant sites, you can make the most of your traffic. Traffic from the site A can visit site B and vice versa.

Here are some tips for cross-selling: more…

Jan 19

Use Dating Factory’s promotional tools to advertise your dating site

Here at Dating Factory, we have a range of tools for you to use when advertising your dating site. Here are five of our tools for you to have a look at. more…

Jan 10

Google pay per click case study

One of our partners has kindly consented to let us show you one of his small campaigns that show how one can profitably earn from niches and careful geographic targeting, using only Google pay per click campaigns. It is a very simple campaign and does not take advantage of the many features one can use to optimize the campaign. However it is a good example for those starting out. more…

Jan 05

Try giving your site a fresh new look

A lot of our partners have been asking us if it is possible to change the picture on the chosen template and if so, how to do it. So we have created this article to give you a hand. By making your site more unique, you are heading in the right direction for creating a strong brand for your business. This gives the members confidence in your site, and therefore you are more likely to get the conversions you want. more…

Dec 22

Is your site still yet to make an appearance on a search engine? Read here for help.

First things first, find all the search engines you want your site to appear on and register with them. To maximise exposure, include the local and niche search engines as well as the world wide ones such as Google. more…

Dec 20

Take advantage of the New Year traffic

The New Year and the month of love brings in more traffic than any time of year. People are staying inside more due to the weather, vowing not to be alone for another Valentine’s Day, Christmas or New Year. more…

Nov 24

Using Social Media to generate traffic to your site

Tip of the Month

George Carter – VP Marketing gives us this month’s tip. more…

Oct 17

Getting some free traffic to your private label dating sites

In the next few articles we will discuss some methods of getting free traffic to your websites. As they say there is no such thing as a free lunch. You can get traffic to your site but it involves a constant level of work. It is not for lazy people. Today we discuss the use of article marketing. more…

Aug 25

Submitting you sites to search engines and directories

Once you have created your niche dating sites and are happy with them you have to tell the search engines to add them to their index. Normally this happens automatically but it can take months. It is also a good idea to add your sites to as many directories as you can. The most important directory is Dmoz and the most important search engine is Google so we will go into those in detail. more…

Jul 28

Configuring your site for search engines

OK, seeing you are now registered with Dating Factory and you have built your private label dating site ( if you haven’t done it yet , get to it, it is not difficult, your account manager will help you get started if you need any assistance). Now that all the admin, hardware and tech aspects are taken care of, it’s time to start dressing the windows of your online shop. more…

Jul 25

Choosing a good domain name

The first step to getting your business started is choosing a good name for your website. Pick a name that is memorable, easy to write and is relevant to what the web site is about. So if it is about vegetarian dating then try and get the word dating or singles or meet and the word vegetarian or some such relevant keyword in the domain. Don’t make it too long or use difficult spelling, consider the word of mouth and off line advertising aspects of the name. more…

Jun 30

Some tips for a dating site design

The first thing to consider is how visitors are going to react in the first few seconds they see your niche dating web page. On the web we have to grab attention quickly to keep the visitors on the site long enough to communicate our message. The more attractive the dating website’s front page, the more attention it gets and the longer the visitor stays. The general layout, the logo, the color combination of the site plays a major role whether a person coming to your website stays on it long enough to read the site or bounces straight out. more…

Taking your dating business to the next level