News

Weekly Focus: Marketing, News, Events

Goodbye, winter. Hello, spring. Welcome to February the last winter month. Let us guide you through the events and marketing tips that we think will be extremely useful for your business in February.

0Events: The European Summit in Barcelona

Dating Factory has announced that it will once again be a sponsor of The European Summit 2013. Billed as Europe’s leading B2B and Affiliate Conference for the Online Entertainment Industry. The European Summit will start March 1, 2013 and will host 3 days of networking, seminars and hospitality in Barcelona. Read more…

News: DF launches the Indian market

With the dynamics of dating in the Indian culture rapidly evolving and in order to service those Indian singles living in the UK and US. Dating Factory has introduced the Indian Dating niche market to use a white label dating platform.

India has the second largest diaspora in the world. The number of Indians now living abroad in search of further education and employment continues to grow. It is estimated that more than 30 million Indians now live abroad. Read more…

Marketing Blog: Tracking Conversion Performance

In October 2012, Steven Bolton started an experiment on testing selected Dating Factory templates to find the best landing page for registration conversions. The objective was to gain a better understanding of click through rates (CTR), conversions rates and costs (CPA or cost per acquisition), based on the first touch point for the visitor. The home page, registration page and log in pages were targeted in a series of Google PPC campaigns with full tracking through to registration. Read more…

Marketing: Conversion Tracking Tool for Facebook

Facebook launched a new tool to measure conversion. According to Richard Sim Facebook Product Manager ‘Marketers who are interested in using Facebook ads and sponsored stories to drive specific actions on their websites can now use conversion measurement both to understand the ROI of their ad spend and to improve that ROI on future campaigns.’ Read more…

With all the best wishes,
Dating Factory team

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